Cottonwood Labs – A History

Foundation and Early Beginnings

Cottonwood Labs was founded by Brandon Farley in 2004, shortly after he graduated from Virginia Commonwealth University. While working as a full-time orthodontic lab technician at a local lab, Brandon honed his skills and passion for the field, allowing him to finance his education while immersing himself in an industry that excited him.

From humble beginnings in a friend’s basement in Salt Lake City, Cottonwood Labs has grown into a premier full-service orthodontic laboratory and custom device production facility located in Murray, Utah.

Growth with Seth

In 2008, Brandon’s brother, Seth Farley, joined the team, bringing a fresh perspective to customer service and industry relationships. Seth implemented essential initiatives such as the “Perfect Fit Guarantee” and the “We’ll Make it Right” policies. These innovations ensured that every appliance manufactured by Cottonwood Labs met the precise needs of each patient, allowing Brandon to concentrate on operational excellence and product quality.

Kori’s Impact

Kori Prskalo entered the industry in 1998 as a dedicated dental lab technician, where her commitment to precision and quality laid the groundwork for a successful career.

In 2009, Kori’s journey intersected with the Farley brothers at Cottonwood Labs, marking a significant turning point. Their shared vision and dedication to excellence created a powerful synergy that became the foundation for the company’s future achievements.

By 2018, Kori joined Brandon and Seth, as a co-owner of Cottonwood Labs, a transition that underscored their commitment to innovation and growth. Under their collaborative leadership, the company has thrived, expanding its services and integrating new technologies to enhance client offerings. Kori’s unwavering dedication, combined with the team’s collaborative spirit, has propelled Cottonwood Labs to new heights, reflecting a collective commitment to excellence and customer satisfaction.

Current Innovations

Today, Cottonwood Labs stands at the forefront of the orthodontic industry, continuously evolving and embracing cutting-edge technologies such as 3D printing and laser sintered appliances. The company has successfully integrated an Online Cloud System that accepts STL and CBCT files, for accurate laser sintered appliance design and TAD planning.

This commitment to innovation and quality has solidified Cottonwood Labs’ reputation as a trusted partner for orthodontic professionals.

Vision for the Future

Looking ahead, Cottonwood Labs remains energized and dedicated to breaking barriers and delivering exceptional results. The orthodontic industry is rapidly changing, and the leadership team is excited to be at the forefront of these advancements.

Since its inception in 2004, Cottonwood Labs has consistently provided high-quality orthodontic appliances delivered on time and with minimal adjustments required. The company’s ongoing growth and success are attributed to the strong relationships fostered with its clients.

Cottonwood Labs is fully committed to its mission and quality promise to “Make it Right,” ensuring that every partnership is built on trust, innovation, and excellence.